The Health and Fitness Industry has exploded in revenue growth over this past decade. The number of clubs has nearly doubled in the US since this decade began from 15,000 in 2000 to over 29,000 clubs in 2006. Revenue has shown the same type of growth with 2006 gross revenue for the industry at nearly $16 Billion ($16,000,000,000.00). Revenue and membership growth is expected to continue to grow at around 6% annually during the next three years. This will add over 12 million club members to the 49 Million already enrolled in existing clubs.

In the early stages of development, this business plan is developing the concept for a nation wide chain of family style fitness centers designed to appeal to the family as a whole. This puts emphasis on areas which encompasses the two fastest growing demographics in the industry: plus 50 and under 18. The centers will offer Child Care for Kids 8 and Under, Youth programs for age groups 6 through 16, the normal programs - Spinning, Aerobics, Ti-Chi, and then special programs for Seniors. We intend for each center to have a full range of fitness equipment. Certain clubs may have additional features depending on demographics and activities that are of special interest in localized areas. These may include but are not limited to Swimming, Racquetball, Tennis, Basketball, Batting Cages, Driving Ranges, etc.

The current economic downturn is having some effect on the industry, primarily weeding out the under performers and those in weak markets. This opens opportunities for consolidation and quick expansion of the brand by picking up some of those weak assets and revitalizing them.

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